Are you missing critical information?
Gaining visibility into how print, online, email and social media promotions are being leveraged can be the difference in whether you win or lose in the marketplace

We can help you get to the "Why" faster
Data is everywhere, but the only way to get answers quickly is through a platform that is customizable with relevant information to your business issues

Need help navigating the promotional landscape?
With expertise in the main types of promotions influencing consumers today, we can help you identify which mediums are being used to target different demographic groups
Why Ad Dynamics?

Ad Dynamics is the leading provider of business intelligence solutions based on comprehensive analysis of promotional advertising. Today, more than 450 retailers and manufacturers rely on Ad Dynamics for timely  market intelligence that:

  • Improves decisions, resulting in better business performance
  • Covers media sources for every key promotional channel: print, online and e-mail
  • Provides data structure and tools that integrate multiple data sources
  • Utilizes high-performance support teams focused on your unique needs
With over 34 years of experience, Ad Dynamics understands the critical components of retailer competitiveness: share of voice, pricing, different uses of promotions and the timing of the ad drops. This translates into the most comprehensive ad tracking and decision-support solutions available in the marketplace. See how Ad Dynamics has helped our clients. MORE
Business Intelligence

  • From the Field

    Finding Needles in the Information Haystack — Health & Beauty

    A manufacturer of health & beauty products felt they had the in-house capability ...

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  • Planning Cycle

     

    In our recent Spring/Summer Grocery Planning research piece we reviewed the volume of promotions across Grocery and Mass. While ...

    Full story

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Today's Realities
Whether winning over undecided shoppers or protecting loyal customers you cannot impact buying decisions without clarity of that first point of influence. Influencing the shopper at that critical moment can determine if a retailer wins the day.
  • Undeniable shift in buying behavior – brand and retailer loyalty has been stressed due to the economic environment
  • Retail success comes through the execution of a comprehensive strategy addressing promotion, pricing, consumer insights and in-store execution
  • Competition has never been stronger translating into a critical need to win consumers’ interest, patronage and sale at the first point of promotion
  • Visibility of the promotional landscape is critical and the insight Ad Dynamics provides is indispensable to increasing sales
  • Whether winning over undecided shoppers or protecting your loyal customers, you cannot make effective decisions without clarity of that first point of influence