Are your messages reaching the right shoppers?
Consumers are leveraging print, online, email and social media to access promotional messaging—it is important to have a full understanding of what is happening across all media types

Do your strategies put you ahead of the competition?
Staying on top of what the competition is doing is key to winning in the marketplace—having full visibility ensures you have the information you need to make better business decisions

Need help navigating the promotional landscape?
Our dedicated account teams help you understand how to use the data to get to the answers you need quickly and easily
Why Ad Dynamics?

Ad Dynamics is the leading provider of business intelligence solutions based on comprehensive analysis of promotional advertising. Today, more than 450 retailers and manufacturers rely on Ad Dynamics for timely  market intelligence that:

  • Improves decisions, resulting in better business performance
  • Covers media sources for every key promotional channel: print, online and e-mail
  • Provides data structure and tools that integrate multiple data sources
  • Utilizes high-performance support teams focused on your unique needs
With over 34 years of experience, Ad Dynamics understands the critical components of retailer competitiveness: share of voice, pricing, different uses of promotions and the timing of the ad drops. This translates into the most comprehensive ad tracking and decision-support solutions available in the marketplace. See how Ad Dynamics has helped our clients. MORE
Business Intelligence

  • Planning Cycle


     

    As retailers and manufacturers prepare their strategies for promotions during one of the largest grocery events of the year, ...

    Full story

  • From the Field

    Influencing the Retail Climate No Matter What the Weather — Lawn Equipment

    Everybody talks about the weather, but at Ad Dynamics, ...

    Full story

  2. 1
  3. 2
  4. 3
  5. Next page
Today's Realities
Whether winning over undecided shoppers or protecting loyal customers you cannot impact buying decisions without clarity of that first point of influence. Influencing the shopper at that critical moment can determine if a retailer wins the day.
  • Undeniable shift in buying behavior – brand and retailer loyalty has been stressed due to the economic environment
  • Retail success comes through the execution of a comprehensive strategy addressing promotion, pricing, consumer insights and in-store execution
  • Competition has never been stronger translating into a critical need to win consumers’ interest, patronage and sale at the first point of promotion
  • Visibility of the promotional landscape is critical and the insight Ad Dynamics provides is indispensable to increasing sales
  • Whether winning over undecided shoppers or protecting your loyal customers, you cannot make effective decisions without clarity of that first point of influence